// INTERNAL — PREPARED BY RYAN AND RIPAL
Yorktown Health — internal brief
Working notes for the sales call. All facts fetched live August 7, 2026.
Multi-specialty practice in the Chicago suburbs. OB/GYN, primary care, aesthetics, weight-loss clinic, iron infusion. On-site ultrasound, blood draws, mammography. Taglines: "Healthcare Just For You" and "We Provide A Concierge Approach."
// THREE OFFICES
Where they operate.
Lombard
500 E 22nd Street, Suite A, 60148
630-932-2055
Mon–Sat, 7:30–6:00 (varies)
Vernon Hills
6 East Phillip Road #1108, 60061
Inside Advocate Outpatient Center
847-549-3979
Mon–Fri 8–5, Sat by appt
Lisle
2009 Warrenville Road, Suite C, 60532
630-864-5838
Mon–Fri 8–5
// THREE DOMAINS, THREE PLATFORMS
The architecture as found.
Confirmed: none of the three link to any other. Checked both satellites directly.
yorktownhealth.com
ParentTebra / PatientPopFull: Home, About, Providers, Services, Testimonials, Blog, Contact, Classes, Patient Education, Patient Info, Breast Pump
yorktownhealthvh.com
SatelliteWordPressEssentially single-page with service cards
yorktownhealthlisle.com
SatelliteElementorHome, About Us, Providers, Services, Contact
// THIRD-PARTY STACK
Healow booking, healowpay.com for billing, patient portal at mycw188.ecwcloud.com (eClinicalWorks), Zocdoc integration, Google Tag Manager.
// THE ROSTER DISCREPANCY
Six on the parent. Two nobody else lists.
// PARENT SITE ROSTER
- Shawn George DO
- Andrew Roth MD FACOG
- Shawn Davies MD FACOG
- Janyce Agruss PhD APRN-BC
- Emily Forsythe CNM DNP WHNP-BC
- Alyssa Schofield DNP FNP-BC
// SATELLITE SITES
yorktownhealthvh.com
Dr. Shawn George, Clarissa Schroeder
yorktownhealthlisle.com
Krunal Patel MD (Internal Medicine), Shawn George DO
Clarissa Schroeder and Krunal Patel do not appear on the parent site's roster. If they are current, it is a live example of F3. If they have left, the satellites are stale — a different but equally usable finding.
// THE TWELVE FINDINGS
4 critical · 5 warning · 3 opportunity.
Three offices, three domains, three platforms
Fetched all three; meta generator tags confirm Tebra, WordPress, Elementor
The three sites have never linked to each other
Confirmed on both satellites — no backlink to parent, none to each other
Provider rosters contradict each other
Schroeder (VH) and Patel (Lisle) absent from parent roster
Satellite sites are thin next to the parent
VH ≈ single page; parent has 10+ sections
Reviews don't travel
Parent 15+ testimonials · VH zero · Lisle five
Three phone numbers, no structure above them
Each number appears only on its own site
Directories own the entire first page in Lombard
"OBGYN Lombard IL" → Healthgrades ×2, Zocdoc, Yelp, WebMD ×2. Zero practice sites
Northwestern gets two page-one results in Vernon Hills; Yorktown gets one
Verified SERP + fetched nm.org location page
No MedicalClinic / Physician schema found
No JSON-LD surfaced on any of the three
Authority split three ways
Structural consequence of F1
Three platforms, three maintenance surfaces
Three admin systems for one practice
Booking and payment across four outside surfaces
Healow, healowpay, ecwcloud portal, Zocdoc
// SERP EVIDENCE
Three markets, checked August 2026.
Lombard
OBGYN Lombard ILHealthgrades (×2), Zocdoc, Yelp, WebMD (×2). Yorktown absent.
Best opening of the three markets. Nobody has done the work, so there's no operator to displace — only aggregators.
Vernon Hills
primary care doctor Vernon Hills ILNorthwestern location page, Northwestern team sub-page, Ascension, Healthgrades, Healthline FindCare, Zocdoc, Yelp, and yorktownhealthvh.com.
Their strongest market. They already rank; the gap is structural, not effort.
Lisle
primary care Lisle ILDirectories and large suburban systems hold the operator positions. Lisle satellite not competitive.
Newest domain, least accumulated authority. The clearest argument for consolidation.
// COMPETITOR VERIFICATION
Northwestern Medicine — nm.org/locations/primary-care-vernon-hills, fetched Aug 7 2026. 870 N Milwaukee Ave, Vernon Hills, 847.535.7157, Family/Internal Medicine plus acupuncture. Team sub-page at /meet-the-vernon-hills-primary-care-team. Both rank page one for the target query. Shows no patient reviews — an opening for Yorktown.
One competitor only, deliberately: same market, same query, and it demonstrates the exact architecture being recommended.
// LIMITATIONS STATED IN THE PROPOSAL
What we did not measure.
PageSpeed rate-limited during the audit
No CWV baselines quoted. The proposal states launch targets instead (LCP < 2.5s, INP < 200ms, CLS < 0.1). Re-run before the call if you want real numbers.
No paid keyword tools
Every ranking is verified organic position, no estimated volumes. Stated explicitly in the audit's method note.
Lisle SERP checked less exhaustively
The claim is worded as "not competitive," which is defensible, but re-verify if it becomes a talking point.
// RE-VERIFY BEFORE SENDING
Open items.
- Clarissa Schroeder and Krunal Patel — current staff or departed? Changes how F3 lands.
- Domain ownership for yorktownhealthvh.com and yorktownhealthlisle.com — practice-owned or vendor-owned? Consolidation requires control of both for the 301s.
- Who built the satellites — if a marketing vendor owns them, that's a conversation before anything gets promised.
- Tebra/PatientPop contract status — consolidation likely means leaving that platform. Know the term before recommending it.
- Schema check — I found none, but a rendered-JS site can hide it. Run the Rich Results Test on all three before claiming it's absent on a call.
// QUESTIONS FOR THE CALL
What to ask.
- Why three separate sites — deliberate, inherited, or one vendor per office?
- Is a fourth office on the horizon? It sharpens the whole argument.
- Who currently makes website changes, and how long does a change take across three platforms?
- Are the three phone numbers tracked, or do calls just arrive?
- Which office has the most capacity to fill right now? That's where Phase One should point.
- How are patients currently finding you — referral, insurance directory, search?
- Is Healow contractually required, or replaceable?
- Do they know Northwestern outranks them twice in Vernon Hills? That's the moment in the meeting.
// SOURCES
- yorktownhealth.com
- yorktownhealthvh.com
- yorktownhealthlisle.com
- nm.org — Vernon Hills primary care
- Healow booking
- Patient portal (eClinicalWorks)
SERPs checked Aug 7 2026 — "OBGYN Lombard IL" and "primary care doctor Vernon Hills IL".